May 18, 2024  
2017-18 Academic Catalog 
2017-18 Academic Catalog [ARCHIVED CATALOG]


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GAT-238 - Integrated Advertising Campaign Development

2 credits
In this course, students will learn the origins of contemporary advertising and the relationship of marketing strategies and tactics. Students will become familiarized with the various stages involved in the execution of an integrated advertising campaign as well as key marketing principles such as segmentation, targeting, and positioning, that determine the creative direction and elements used in the design and production of advertisements. Laboratory assignments will encompass all aspects for planning, developing, and executing all advertisement elements required to produce an integrated promotional campaign. The student will be required to create and produce advertisements for use across multiple-media platforms using graphic arts software such as Adobe Illustrator, Adobe Photoshop, and, Adobe Dreamweaver.

Prerequisite(s): GAT 125  ,  GAT 135  , GAT 263  , GAT 162   and DMP 102  

Corequisite(s): GAT 238L  

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