MKT-265 - Sales and Sales Management

3 credits

This course will introduce the student to the fields of sales and sales management. A comprehensive coverage of the tasks of the sales manager as organizer, administrator and decision maker will be provider in a systematic manner. The most contemporary concepts in sales management as well as the more traditional practices will be explored by integrating both theory and practice.

Prerequisite(s): MKT 101.

Course previously known as: MRKT-411