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Nov 03, 2024
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2018-19 Academic Catalog [ARCHIVED CATALOG]
Marketing - MRKT.AS
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 Return to: School of Liberal and Professional Studies
In recent years, marketing has become an increasingly important activity within our society and, in particular, in New England where there is a growing emphasis on the providing of services. Marketing is a broad field which includes defining and creating a market for a product, gauging and meeting customer wants and needs, advertising, sales, retailing, fashion and merchandising and related areas. Essentially, the study of marketing relates to the performance of business activities that direct the flow of goods and services from producers to consumers.
Upon the successful completion of the requirements for this program, the degree of Associate in Science in Business Administration - Marketing will be awarded.
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Program Goals
The Business Administration-Marketing major will produce graduates who:
- Have the skills needed to develop ideas and make decisions based on proper research, analysis, and critical thinking.
- Understand the environment in which businesses operate including the major economic factors, legal requirements, ethical, and social forces.
- Understand the key actions taken to effectively and efficiently utilize company resources to achieve goals.
- Understand the actions taken to acquire and retain customers; produce goods and services; and measure/track financial performance.
- Understand the objective of marketing: building profitable customer relationships through understanding customer needs and wants and how market strategies are developed, utilizing the elements of the marketing mix- product, price, place and promotion.
- Communicate effectively, both orally and in writing.
- Conduct research from a variety of sources.
- Demonstrate computer literacy.
Total (MRKT.AS) Curriculum Program Credits: 62-63
Notes:
1. Math Recommendation: Students are advised to take MAT 127 Calculus for Bus.
2. Humanities electives include art, college theater, foreign languages, music, speech, philosophy, and literature. Social Science electives include history, political science, sociology, psychology, and economics.
3. Any 200 level Business Department course.
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Return to: School of Liberal and Professional Studies
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