Oct 20, 2020  
2014-15 Academic Catalog 
    
2014-15 Academic Catalog [ARCHIVED CATALOG]

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MRKT-410 - Consumer Behavior

3 credits
The aim of this course is to understand why people buy as the foundation for developing concepts for meeting consumer needs through selling, advertising, distribution and related activities. Behavioral considerations affecting consumer purchase decisions are analyzed. These include the personality, motivational, cognitive and attitudinal aspects, along with the social influences which affect consumer interaction with business firms.

Prerequisite(s): MRKT-110 ;



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