MKT-240 - Advertising and Promotion

3 credits

This course is designed to teach students advertising’s fundamental principles and to familiarize them with its strategic, managerial, creative, and financial elements. The student will be exposed to developing advertising strategy, media strategy and selection, creative strategy and execution, budgeting, and control, utilizing the case study method where feasible.

Prerequisite(s): MKT-101;

Course previously known as: MRKT-311