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Sep 26, 2024
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SPT-102 - Introduction to Sports Marketing3 credits This course focuses on the marketing principles as thy specifically relate to the sports and athletic industries. The following principles of marketing are applied to professional and amateur sports, and athletic organizations: products, pricing, promotion, advertising, public relations and consumer behavior. The topic of sponsorships will also be discussed.
Prerequisite(s): MKT-101
Course previously known as: SEMT-250
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