GAT-140 - Social Media Tools

3 credits

In this social media course, the student will learn how to effectively promote small businesses and nonprofits by building a community of followers using the most appropriate social media platforms that may include (but not limited to) Facebook, Instagram, LinkedIn, Twitter, and YouTube. The student will learn how to create specific content for each platform through a series of exercises involving the creation of the student’s own test accounts. The student will build out a content strategy, and curate the feed with content through a semester-long marketing project.