GAT-235 - Creative Concept Development for Advertising

2 credits

In this course, the student will learn design principles as they relate to the creation and production of advertisements for various media used in an integrated advertising campaign. Students will explore the creative processes including concept development, ad layout, comprehensive design, and the influence of copywriting in the design direction. As part of the practical application of these principles, student lab assignments will incorporate the processes used to create storyboards, radio copy, print ads, direct mail, and digital ads. Students will also be required to translate advertisement design concepts in production artwork as necessary for use in a variety of media.

Prerequisite(s): GAT 125 , GAT 155 , GAT 263 and GAT 162

Corequisite(s): GAT 235L