GAT-141 - Social Media Campaign and Analytics

3 credits

In this advanced social media course, the student will build a semester-long social media campaign using techniques and skills learned in the Social Media Tools course for a business or organization, and be able to measure its effectiveness through the use of analytic methods. The student will interpret each channel’s social media data to help design effective marketing campaigns through practical class exercises and the analysis of current real-world cases.

Prerequisite(s): GAT-140 or permission of instructor.