Mar 28, 2024  
2013-14 Academic Catalog 
    
2013-14 Academic Catalog [ARCHIVED CATALOG]

Marketing - MRKT.AS


Return to {$returnto_text} Return to: Academic Programs

In recent years, marketing has become an increasingly important activity within our society and, in particular, in New England where there is a growing emphasis on the providing of services. Marketing is a broad field which includes defining and creating a market for a product, gauging and meeting customer wants and needs, advertising, sales, retailing, fashion and merchandising and related areas. Essentially, the study of marketing relates to the performance of business activities that direct the flow of goods and services from producers to consumers.

Upon the successful completion of the requirements for this program, the degree of Associate in Science in Business Administration - Marketing will be awarded.

Marketing Program Goals


The Business Administration-Marketing major will produce graduates who:

  1. Have the skills needed to develop ideas and make decisions based on proper research, analysis, and critical thinking.
  2. Understand the environment in which businesses operate including the major economic factors, legal requirements, ethical, and social forces.
  3. Understand the key actions taken to effectively and efficiently utilize company resources to achieve goals.
  4. Understand the actions taken to acquire and retain customers; produce goods and services; and measure/track financial performance.
  5. Understand the objective of marketing: building profitable customer relationships through understanding customer needs and wants and how market strategies are developed, utilizing the elements of the marketing mix- product, price, place and promotion.
  6. Communicate effectively, both orally and in writing.
  7. Conduct research from a variety

Core Business Curriculum


Total: 16 credits


Select one:


Total: 16 credits


Total Core Business Curriculum Program Credits: 32


Notes:


  1. Math Recommendation: During semesters 1 and 2, students are advised to take two of the following three math courses: MATH-122  Applied Mathematics 1 or MATH-157  Calculus for Bus, Life and Social Sciences 1 or MATH-142  Statistics in Semester 2. In semester 2 students may also consider taking a humanities or a social science course.
  2. Humanities electives include art, college theater, foreign languages, music, speech, philosophy, and literature. Social science electives include history, political science, sociology, psychology, and economics.

(MRKT.AS) Curriculum


ELMRKT - Business Marketing Elective 6 credits


Student should choose two of the following courses:

Total: 15 credits


ELMRKT - Business Marketing Elective 3 credits


Student should choose one of the following courses:

Total: 15 credits


Total (MRKT.AS) Curriculum Program Credits: 62


Department Personnel


Name Title Office Phone Email
Rhoda Belemjian Associate Professor / Tri-Chair 02/233 413-755-5706 rbelemjian@stcc.edu
Ann Gervais Professor 02/232 413-755-5705 apgervais@stcc.edu
Patricia McClure Professor 02/237 413-755-4111 pmcclure@stcc.edu
Gail Olmsted Professor / Tri-Chair 02/236 413-755-5751 golmsted@stcc.edu
Bob Rodgers Adjunct Faculty 02/230 413-755-4130 brodgers@stcc.edu
Diane Sabato Assistant Professor 02/229 413-755-4836 dsabato@stcc.edu
Michael Tenerowicz Professor 02/234 413-755-4328 tenerowicz@stcc.edu
Paul Thornton Professor / Tri-Chair 02/213A 413-755-5223 pthornton@stcc.edu

Return to {$returnto_text} Return to: Academic Programs