Student ID:__________________________ Student Name:_______________________ Adviser Name:_______________________ | Catalog: 2018-19 Academic Catalog Program: Web and Advertising Design - WEBA.AS Minimum Credits Required:__________________ | |||||||||||||||||||||||
Web and Advertising Design - WEBA.ASThe Graphic Communications and Photography Department offers a curriculum designed to prepare students for careers in printing, publishing, advertising, digital media, and photography. The program courses cover a cross section of digital media and imaging technologies, including traditional printing and print preparation techniques, and the latest digital advertising processes including studio based photography. They combine a strong theoretical foundation with hands-on laboratory experiences in practical application. An Associate degree in Graphic Communications and Photography will provide the education necessary for program graduates to begin a successful career in the graphic communications and digital media industry, as well as in many of the advanced media platforms such as the internet and social media management. Rochester Institute of Technology, as well as other institutions offering programs in various communication technologies, accepts credits from Springfield Technical Community College’s Graphic Communication and Photography Program toward their advanced degree programs. The Web and Advertising Design option prepares students for a career in digital media and advertising agency in management. Graduates are prepared for careers in package design, advertising design and a variety of creative and management positions in an advertising agency. Students develop proficiencies in designing and managing search engine marketing and social media marketing and social media campaigns using the latest professional techniques and software programs. Courses include package construction and design, agency management, social media and e-commerce promotion design, and training for certification as a Google media reseller. The Minimum passing grade for an individual course in the program is C- (70%). The minimum average for graduation from the program is C (73%). Upon the successful completion of the requirements for this program the degree of Associates in Science in Graphic Communication and Photography will be awarded.
|
||||||||||||||||||||||||
(WEBA.AS) Curriculum | ||||||||||||||||||||||||
Semester 1 | ||||||||||||||||||||||||
Course Name | credits | Term Taken | Grade | Gen Ed | ||||||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
GAT-125 - Typography and Layout Design | 2 credits | |||||||||||||||||||||||
GAT-125L - Lab: Typography and Layout Design | 1 credits | |||||||||||||||||||||||
GAT-131 - Graphic Communications | 2 credits | |||||||||||||||||||||||
GAT-131L - Lab: Graphic Communications | 1 credits | |||||||||||||||||||||||
GAT-135 - Advertising Agency Management | 3 credits | |||||||||||||||||||||||
GAT-155 - Macintosh Operating Systems | 2 credits | |||||||||||||||||||||||
GAT-155L - Lab: MacIntosh Operating Systems | 1 credits | |||||||||||||||||||||||
GAT-160 - Introduction to Web Design | 2 credits | |||||||||||||||||||||||
GAT-160L - Lab: Introduction to Web Design | 1 credits | |||||||||||||||||||||||
ENG-101 - English Composition 1 | 3 credits | |||||||||||||||||||||||
Total: 18 credits | ||||||||||||||||||||||||
Semester 2 | ||||||||||||||||||||||||
Course Name | credits | Term Taken | Grade | Gen Ed | ||||||||||||||||||||
GAT-150 - Introduction to Professional Photography | 2 credits | |||||||||||||||||||||||
GAT-150L - Lab: Introduction to Professional Photography | 1 credits | |||||||||||||||||||||||
GAT-151 - Digital Photography/Studio Module | 2 credits | |||||||||||||||||||||||
GAT-236 - Packaging Design Concepts | 2 credits | |||||||||||||||||||||||
GAT-236L - Lab: Packaging Design Concepts | 1 credits | |||||||||||||||||||||||
GAT-263 - Digital Illustration Techniques | 2 credits | |||||||||||||||||||||||
GAT-263L - Lab: Digital Illustration Techniques | 1 credits | |||||||||||||||||||||||
ENG-102 - Composition 2 | 3 credits | |||||||||||||||||||||||
MAT-100 - Contemporary Mathematical Applications | 3 credits | |||||||||||||||||||||||
Total: 17 credits | ||||||||||||||||||||||||
Semester 3 | ||||||||||||||||||||||||
Course Name | credits | Term Taken | Grade | Gen Ed | ||||||||||||||||||||
GAT-220 - Color Reproduction Processes | 2 credits | |||||||||||||||||||||||
GAT-220L - Lab: Color Reproduction Processes | 1 credits | |||||||||||||||||||||||
GAT-235 - Creative Concept Development for Advertising | 2 credits | |||||||||||||||||||||||
GAT-235L - Lab: Creative Concept Development for Advertising | 1 credits | |||||||||||||||||||||||
GAT-237 - Internet Advertising Design | 2 credits | |||||||||||||||||||||||
GAT-237L - Lab: Internet Advertising Design | 1 credits | |||||||||||||||||||||||
DMP-102 - Internet Multimedia | 2 credits | |||||||||||||||||||||||
DMP-102L - Lab: Internet Multimedia | 1 credits | |||||||||||||||||||||||
EL-SCIL - General Lab Science Elective | 4 credits | |||||||||||||||||||||||
Total: 16 credits | ||||||||||||||||||||||||
Semester 4 | ||||||||||||||||||||||||
Course Name | credits | Term Taken | Grade | Gen Ed | ||||||||||||||||||||
GAT-162 - Digital Imaging-Photoshop | 2 credits | |||||||||||||||||||||||
GAT-162L - Lab: Digital Imaging-Photoshop | 1 credits | |||||||||||||||||||||||
GAT-222 - Color Management | 2 credits | |||||||||||||||||||||||
GAT-222L - Lab: Color Management | 1 credits | |||||||||||||||||||||||
GAT-238 - Integrated Advertising Campaign Development | 2 credits | |||||||||||||||||||||||
GAT-238L - Lab:Integrated Advertising Campaign Development | 1 credits | |||||||||||||||||||||||
EL-GEN - General Elective | 3 credits | |||||||||||||||||||||||
EL-ART - Art Elective | 3 credits | |||||||||||||||||||||||
EL-SOC - General Behavioral/Social Science Elective | 3 credits | |||||||||||||||||||||||
Total: 18 credits | ||||||||||||||||||||||||
Total (WEBA.AS) Curriculum Program Credits: 69 | ||||||||||||||||||||||||
Department Personnel
| ||||||||||||||||||||||||
Notes:
|